How social media benefits businesses, and increases customer traffic + Video!

How Social Media Benefits businesses, and increases customer traffic 

Be sure to follow me on social media for more awesome marketing info:

https://www.facebook.com/DailyAudience
https://www.youtube.com/user/DailyAudience

Watch my video for a quick powerpoint presentation that includes many important things to factor when deciding your marketing strategy. It might clear up a lot and help you understand some of the important of social media, the internet, and marketing.

Links mentioned in video:
Nearly All Consumers (97%) Now Use Online Media to Shop Locally
82% of buyers say they trust a company more when you're active in Social Media
http://www.techi.com/2013/02/5-reasons-that-social-media-may-never-die/
Top site page rankings in search engines

It is quite amazing how many people aren't aware just how many customers, clients, even just fans of your work they are missing out on when they don't participate in social media. Twice as much to those who have any sort of store where product is sold.

I am still holding back full launch of the Daily Audience service that I provide until I finish the Youtube video series. Because it is not officially launched I charge a substantially low price for the service that is still being heavily researched and worked on. I currently have local clients such as www.GraniteWarehouseTN.com. Some of which have opted in on all platforms. However I'm only accepting global clients for the Facebook option right now. The price would require further consultation but likely be somewhere around $20/week for just the Facebook management service. Further research will allow me to feel comfortable enough to branch to more platforms and yield even better results after having co-operated with you and created enough material. Never be afraid to get a hold of me via e-mail: Brian.Winfrey@live.com

A new video will be posted soon so subscribe, and follow along to learn more

Video Transcription:

"Welcome to my video How social media benefits both online and local businesses

If you’re unsure exactly what I’m talking about, or if you should be interested or not, this applies to you shop owners, online businesses, content creators like musicians, artists, beat production companies, etc. If you are looking for an Audience, more people, and more customers to be driven to you this will teach you how to do it through the internet. All of the information shown here is factual and backed up either by sources that I will provide in the more in depth blog post, or through my previous clients I have received in the past. Which I will mention.

This video playlist will be broken up in parts and you will be able to find them on my channel or by clicking them on the screen when they are shown.

This first video will teach you the importance of having a presence online, and social media for local and online business owners. We will be discussing the facts, what works, how it’s done, and why it works.

The next video will teach you two things. How to create a professional Facebook business page. How to apply further SEO to make sure that your target audience reaches YOUR pages. This will make sure that when someone types in “your shop name”, a product in your store, or anything else affiliated with your store they will actually be able to find it!

The last video will show you how to use your Facebook page to reach out to your specific targeted audience to make sure that you have plenty of people viewing the content you post. It will also show you how the Daily Audience services can create multiple pages, design professional NON-STOCK graphics, and manage all of this for you at an incredibly low cost. Include previous clients. Refer to articles explaining how critical it has to have someone manage your social media (how much time is put into it) explain how this attracts customers

In the future I will make more tutorials for each platform, however currently I will be focusing on Facebook, because it is incredibly powerful especially for getting those LOCAL customers to walk through that front door!

Let’s start with the Facts.

Why should you even bother to participate? Well let’s start by saying that an older study BIA Kelsey did back in 2010 show how many people exactly used the internet to browse, shop, and read reviews even for local businesses right outside their door. An astonishing 97% of people in Virginia were using the internet to shop LOCALLY! 4 years later social media and the internet has snowballed it’s way to the best tool for advertisement for a large majority of content. (refer to the sources up top)

82% of buyers say they trust a company more when its senior leadership team are active in social media. Personal connections will be made, and people will feel much closer to you, or your work especially when they can see content created and managed by you. (or me if you opt into the Daily Audience service)

Another slightly older but still very relative study shows that in 2012 85% of customers used the internet just to find a local business! Meaning they may have heard it and instantly gone to google to search for maybe just the address, or other online content from the business.

If you’re not surprised from anything I’ve told you yet, give this one a thought.

50% of social media users under the age of 35 follow their online friends’ products and services. This just shows how incredibly important it is to include your business with social media. 50% of people’s friends under the age of 35 see a product or service their friends’ are following and join in! This is a GREAT way to expand your customer base and make sure your content is heavily viewed!

So we’ve established that both local and online businesses would be missing out big time on many customers if they do not have any sort of presence online. You might have a Facebook page with just an address that you haven’t logged into in few months. Maybe it has a blurry old photo, and some stock graphics that you grabbed off the internet. This is not what we’re aiming for, we don’t want to have your customers closing out of the page and forgetting about it. What they’re looking for is going to be more than directions, they might want more info on products, and especially product reviews before they make their final purchase. A picture image of your doormat simply will not cut it. So what we’re aiming for is Rich engaging content promoting your business, alongside professional graphics and eye candy for your customers. Remember that not all of this content has to be created by you directly. You can link to other articles, and reviews already out there that are relevant to your business. Of course lots of the content will still have to be posted, managed, and created by you. Or you could opt into the Daily Audience service to have it done for you. Remember that your customers will have questions, comments, feedback, and will want some type of response. Don’t lose customers by leaving them hanging!

So you’ve gone ahead, or already created a Facebook page with everything mentioned above. Congratulations you have your high ranking site. The most visited sites like Facebook, Youtube, Twitter, Blogger, Pinterest, Tumblr, etc all have some of the highest authority, and page ranking when it comes to Google. (refer to source link in blog for top 500 sites using Alexa.com) Meaning these sites are the ones that have the ability to go straight to the first page of Google! Having multiple sites like these with ‘backlinks’ containing your main site will give it even more authority allowing to to rank even better google. This is great if you have an online store selling any kind of product, because that means more customers will be driven to your store. I don’t want to get too technical and confuse anybody, but your goal is gaining a respectable presence online, one that can be easily searched and found using google or any other search engine to bring in more traffic. If you’re a LOCAL business without any online store, you don’t need to bother with this much because your main goal is most likely getting customers through the door. Now…you’ve made an attractive page that can be found when searched for after applying correct search engine optimization, but what if you’d like to reach out to NEW and even local customers within your area? There are SEVERAL methods of doing so. (daily audience offers only the best and most relevant methods) These are the methods I will be teaching you in the next video! The first one is by using Facebook as an advertisement tool and does not require a single cent!"