How Social Media Benefits businesses, and increases customer traffic
Be sure to follow me on social media for more awesome marketing info:https://www.facebook.com/DailyAudience
https://www.youtube.com/user/DailyAudience
Watch my video for a quick powerpoint presentation that includes many important things to factor when deciding your marketing strategy. It might clear up a lot and help you understand some of the important of social media, the internet, and marketing.
Links mentioned in video:
Nearly All Consumers (97%) Now Use Online Media to Shop Locally
82% of buyers say they trust a company more when you're active in Social Media
http://www.techi.com/2013/02/5-reasons-that-social-media-may-never-die/
Top site page rankings in search engines
It is quite amazing how many people aren't aware just how many customers, clients, even just fans of your work they are missing out on when they don't participate in social media. Twice as much to those who have any sort of store where product is sold.
I am still holding back full launch of the Daily Audience service that I provide until I finish the Youtube video series. Because it is not officially launched I charge a substantially low price for the service that is still being heavily researched and worked on. I currently have local clients such as www.GraniteWarehouseTN.com. Some of which have opted in on all platforms. However I'm only accepting global clients for the Facebook option right now. The price would require further consultation but likely be somewhere around $20/week for just the Facebook management service. Further research will allow me to feel comfortable enough to branch to more platforms and yield even better results after having co-operated with you and created enough material. Never be afraid to get a hold of me via e-mail: Brian.Winfrey@live.com
A new video will be posted soon so subscribe, and follow along to learn more
Video Transcription:
"Welcome to
my video How social media benefits both online and local businesses
If you’re
unsure exactly what I’m talking about, or if you should be interested or not,
this applies to you shop owners, online businesses, content creators like
musicians, artists, beat production companies, etc. If you are looking for an
Audience, more people, and more customers to be driven to you this will teach
you how to do it through the internet. All of the information shown here is
factual and backed up either by sources that I will provide in the more in
depth blog post, or through my previous clients I have received in the past.
Which I will mention.
This video
playlist will be broken up in parts and you will be able to find them on my
channel or by clicking them on the screen when they are shown.
This first
video will teach you the importance of having a presence online, and social
media for local and online business owners. We will be discussing the facts,
what works, how it’s done, and why it works.
The next
video will teach you two things. How to create a professional Facebook business
page. How to apply further SEO to make sure that your target audience reaches
YOUR pages. This will make sure that when someone types in “your shop name”, a
product in your store, or anything else affiliated with your store they will
actually be able to find it!
The last
video will show you how to use your Facebook page to reach out to your specific
targeted audience to make sure that you have plenty of people viewing the
content you post. It will also show you how the Daily Audience services can
create multiple pages, design professional NON-STOCK graphics, and manage all
of this for you at an incredibly low cost. Include previous clients. Refer to
articles explaining how critical it has to have someone manage your social
media (how much time is put into it) explain how this attracts customers
In the
future I will make more tutorials for each platform, however currently I will
be focusing on Facebook, because it is incredibly powerful especially for
getting those LOCAL customers to walk through that front door!
Let’s start
with the Facts.
Why should you even bother to participate? Well
let’s start by saying that an older study BIA Kelsey did back in 2010 show how
many people exactly used the internet to browse, shop, and read reviews even
for local businesses right outside their door. An astonishing 97% of people in
Virginia were using the internet to shop LOCALLY! 4 years later social media
and the internet has snowballed it’s way to the best tool for advertisement for
a large majority of content. (refer to the sources up top)
82%
of buyers say they trust a company more when its senior leadership team are
active in social media. Personal connections will be made, and people will feel
much closer to you, or your work especially when they can see content created
and managed by you. (or me if you opt into the Daily Audience service)
Another
slightly older but still very relative study shows that in 2012 85% of
customers used the internet just to find a local business! Meaning they may
have heard it and instantly gone to google to search for maybe just the
address, or other online content from the business.
If
you’re not surprised from anything I’ve told you yet, give this one a thought.
50% of
social media users under the age of 35 follow their online friends’ products
and services. This just shows how incredibly important it is to include your
business with social media. 50% of people’s friends under the age of 35 see a
product or service their friends’ are following and join in! This is a GREAT
way to expand your customer base and make sure your content is heavily viewed!
So we’ve
established that both local and online businesses would be missing out big time
on many customers if they do not have any sort of presence online. You might
have a Facebook page with just an address that you haven’t logged into in few months.
Maybe it has a blurry old photo, and some stock graphics that you grabbed off
the internet. This is not what we’re aiming for, we don’t want to have your
customers closing out of the page and forgetting about it. What they’re looking
for is going to be more than directions, they might want more info on products,
and especially product reviews before they make their final purchase. A picture
image of your doormat simply will not cut it. So what we’re aiming for is Rich
engaging content promoting your business, alongside professional graphics and eye
candy for your customers. Remember that not all of this content has to be
created by you directly. You can link to other articles, and reviews already
out there that are relevant to your business. Of course lots of the content
will still have to be posted, managed, and created by you. Or you could opt
into the Daily Audience service to have it done for you. Remember that your
customers will have questions, comments, feedback, and will want some type of
response. Don’t lose customers by leaving them hanging!
So you’ve
gone ahead, or already created a Facebook page with everything mentioned above.
Congratulations you have your high ranking site. The most visited sites like
Facebook, Youtube, Twitter, Blogger, Pinterest, Tumblr, etc all have some of
the highest authority, and page ranking when it comes to Google. (refer to
source link in blog for top 500 sites using Alexa.com) Meaning these sites are
the ones that have the ability to go straight to the first page of Google!
Having multiple sites like these with ‘backlinks’ containing your main site
will give it even more authority allowing to to rank even better google. This
is great if you have an online store selling any kind of product, because that
means more customers will be driven to your store. I don’t want to get too
technical and confuse anybody, but your goal is gaining a respectable presence
online, one that can be easily searched and found using google or any other
search engine to bring in more traffic. If you’re a LOCAL business without any
online store, you don’t need to bother with this much because your main goal is
most likely getting customers through the door. Now…you’ve made an attractive page
that can be found when searched for after applying correct search engine
optimization, but what if you’d like to reach out to NEW and even local
customers within your area? There are SEVERAL methods of doing so. (daily
audience offers only the best and most relevant methods) These are the methods
I will be teaching you in the next video! The first one is by using Facebook as
an advertisement tool and does not require a single cent!"
