Keeping Social Media
Social!
All of these useful web conferences, video tutorials, E-books, and others have us implementing all sorts of strong tactics to increase our viewers. We work so hard to ensure we reach our audience and maximize our revenue! A lot of times we forget that our social media pages should engage those viewers. There should always be an interaction happening. Instead of seeing your content and moving on your traffic should be liking, sharing, commenting, and subscribing to your content! Remember that word? Social! I know it's basic stuff but let's look at the definition of social:
"friendly companionship or relations"
"seeking or enjoying the companionship of others"
"to live in companionship with others
or in a community, rather than in isolation"
Never forget that you should treat the people you interact with over social media as if they were right in front of you in your company. You should not have an empty feel to your words. They shouldn't feel like this is an "automated response". Not sure about you, but when I am with friends and family and have anything to solve their problems I will often times offer my solution. For example: "You haven't eaten all day, would you like anything to eat?". That is only the polite thing to do. This should be the same if not more important when it comes to your clients and online interactions. You should always be thinking of ways to help the people around you. I cannot possibly tell you the types of problems you personally can solve but you should be thinking things like "how can I help this person?" or "what kind of solution would be best for them?" The more genuine you are, the more likely your social media pages will receive other genuine input and interaction! Because we deal with WAY too much spam already to be over encumbered by it on our own pages. (If you don't have time for customer service hire someone that does because it is important!)
With all of this in mind I decided it was the right time to show my mug on the Daily Audience Facebook page. I personally prefer not including my face in too many things because often times the content is not about ME. So why would I want my face in tutorials if it's about trying to teach the viewer about something on the screen rather than my face on a webcam. However on the other hand you shouldn't be no where to be found. It feels empty, and even fake on some occasions when you cannot find a single human being behind a piece of content on the internet.
BUT WAIT! We were just talking about SOCIAL MEDIA, COMPANIONSHIP, and COMMUNITIES! That is why you should decide where it is you can find the more 'behind the scenes' feel to your business. Where you can post that you guys had a little cake for an employees birthday, or you got some new comfy office chairs! Not only can it be fun, and engaging for your clients but your employees as well! For this I recommend Facebook, Instagram, or a Blog.
I hope you learned something from this quick blog entry! If you have anything to add be sure to comment below!
For business inquiries contact me at Brian.Winfrey@live.com
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https://www.facebook.com/DailyAudience
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https://www.youtube.com/user/DailyAudience
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You can also check out my personal blog at http://brianwinfrey.blogspot.com/
Brian Winfrey - Social Media Manager / SEO consultant located in Tennessee.
